Brand Building is the base of success of every business. Brand of a business is not restricted to its name and logo; it is the identity of the business and describes the nature of the business in just a glance, which includes:

• Uniform of the employees, if any.
• Tagline of the business.
• The décor of the office.
• The approach of the top management.
• Advertising medium and styles and lot more.

There is a misconception that a brand has to be concerned with large scale companies and industries only. The fact is brand could be an individual, a group of people, a small to medium scale sole-proprietorship firm or a partnership firm. Brand is anything which acts an identity and leaves an impact on the customers on which they rely upon.

Branding cannot be taken lightly by any business,irrespective of its scale.it is extermely important because of the following reasons:

• Grab Attention: Impressive branding helps to attract the customers and leaves an impact on them. It urges the customers to know more about the products/services offered by the brand.
• Recognition: Reliable brands gain recognition in the competitive market and make the business stand out in the crowd.
• Goodwill: With proper and accurate branding strategies, business earns goodwill in the market, which is also one of the most valuable assets of every business.
• Attracts Human Resource: Business with a popular brand receives maximum job applications. Every prospective employee wants to associate with popular and successful brands. This helps business to get the most qualified, intellectual and wise human resource to ensure proper functioning of their businesses.
• Consumer Loyalty: When customers try the products/services offered by particular brands, and get satisfied, then they come back to buy the products/services of the same brands, which is known as winning the loyalty of the consumers.
• Increases Sale: When a business has consumers’ attention, competitive market recognition, most qualified and talented human resource and consumer loyalty, then massive increase in sales and hike in profits is a must.

Creating, developing and optimizing a brand is not a cakewalk. It is the job of professionals who are not only qualified in this field but also have the ability to cope up with the changes in the market and consumer behavior. And for this job, every business concern should hire only professional brand building services who understand the market and its prospects.

Source:
https://www.mbaskool.com/business-concepts/marketing-and-strategy-terms/13022-brand-building.html

http://www.baerpm.com/blog/why-is-brand-building-important/